Real numbers. No fluff. Everything a Lahore business owner needs to know before spending a rupee on Google Ads — plus a free strategy call to talk through your specific numbers.
30 minutes, free. Tell us about your business — we'll reply within 24 hours with honest advice on Google Ads for you.
If you've searched "Google Ads agency Lahore" and gotten vague answers about "it depends on your goals" — this post is for you. After running campaigns for businesses across Lahore and Punjab, here are the actual numbers.
Most business owners don't realise this. There are two things you pay for when running Google Ads:
These are completely separate. The agency never touches your ad budget — it goes straight to Google from your card or bank.
| Provider Type | Monthly Management Fee |
|---|---|
| Freelancer (Upwork, local) | PKR 10,000 – 20,000 |
| Small agency (Lahore) | PKR 25,000 – 40,000 |
| Mid-size agency | PKR 50,000 – 100,000+ |
| Pixel Lattice — Basic | PKR 25,000/month |
| Pixel Lattice — Popular | PKR 45,000/month |
| Pixel Lattice — Premium | PKR 70,000/month |
At Pixel Lattice, Digital Marketing packages start at PKR 25,000/month (Basic — Google or Meta Ads, pick one, up to 3 campaigns). This covers full campaign setup, monitoring, bid management, negative keyword work, conversion tracking, and monthly reports. Popular (PKR 45,000/month) and Premium (PKR 70,000/month) run Google + Meta Ads together with weekly optimisation. Full comparison: pixellattice.com/pricing.
For a local Lahore business targeting one city, we recommend a minimum ad spend of PKR 40,000–60,000/month. Here's why:
Less than PKR 40,000/month and there isn't enough data to optimise properly. You'll burn money on a learning phase that never ends.
| Industry | Avg CPC (PKR) |
|---|---|
| Dental / Medical Clinic | PKR 35 – 80 |
| Real Estate / Property | PKR 50 – 120 |
| Academy / Coaching Centre | PKR 15 – 40 |
| Restaurant / Food | PKR 10 – 25 |
| Fashion / Clothing | PKR 12 – 30 |
| Legal / Law Firm | PKR 60 – 150 |
| Home Services (plumber, AC) | PKR 20 – 55 |
Yes — if your customers search for what you sell. A dentist, academy, or real estate agent has customers actively Googling "best dentist in DHA Lahore" or "English academy near me." Those people are ready to buy. Google Ads puts you in front of them.
It's not the right tool for businesses where customers don't search — street food stalls, impulse purchases, or brand-new product categories nobody's heard of. For those, Meta Ads work better.
Google Search campaigns can generate leads within 48–72 hours of going live. The first 2–4 weeks are a learning phase where we gather data and cut waste. By month 2 you should have a clear cost-per-lead.
SEO is free per click once you rank — but it takes 3–6 months to see results in a competitive market like Lahore. Google Ads gets you leads this week. The right answer for most businesses is: start with Google Ads for immediate leads, build SEO in parallel for long-term free traffic.
Send us a message. We'll build a plan specific to your business — no pitch, no pressure.