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Facebook & Instagram Advertising

More Customers
From Meta Ads

We manage Facebook and Instagram campaigns end-to-end — from strategy and creative to targeting, testing, and weekly reporting. No fluff, just results.

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3.2B+
Monthly active users on Facebook & Instagram
48h
Time to launch your first campaign
100%
Account ownership — yours, always
Our Approach

We Run Ads That Actually Convert

Most Meta Ads fail because agencies focus on the wrong things — impressions, reach, and follower counts. We focus on one thing: getting your phone ringing and your inbox filling up with real enquiries.

Every campaign we build is designed around your specific business goal — whether that's generating leads, driving WhatsApp messages, getting store traffic, or selling products online.

1
Business & Audience Research
We learn your business, your competitors, and exactly who your best customers are — before writing a single ad.
2
Campaign Strategy
We decide the right campaign objective, budget allocation, placements, and funnel structure for your goals.
3
Creative Development
We write all ad copy and provide image/video creative briefs that stop the scroll and drive action.
4
Launch & Optimise
Campaigns go live, we monitor daily, kill what's not working, and scale what is — every single week.
5
Weekly Reporting
You receive a clear, plain-language report every week. What ran, what worked, and what's next.
What's Included

Everything You Need — Nothing You Don't

Full-service Meta Ads management. No hidden extras, no surprise fees.

Audience Research & Targeting
Interest, behaviour, location, and demographic targeting built around your ideal customer.
Ad Creative & Copy
Scroll-stopping headlines, ad copy, and visual/video briefs written for your brand.
Lead Generation & WhatsApp Campaigns
Instant form ads and WhatsApp click campaigns that put leads straight into your hands.
Retargeting Campaigns
Re-engage people who visited your website or engaged with your page but didn't convert.
Lookalike Audience Building
We create audiences similar to your best existing customers to find new buyers at scale.
Pixel & Conversion Tracking
Meta Pixel installed and configured so every lead, call, and purchase is tracked and attributed.
A/B Testing
We test multiple creatives, audiences, and placements to find what works and cut what doesn't.
Weekly Performance Reports
Plain-language weekly reports so you always know exactly what's happening with your budget.
Who It's For

Meta Ads Work For Any Business That Wants to Reach More People

Facebook and Instagram put your business in front of the right people — before they even know to search for you.

New Businesses
Building an audience from scratch? Meta Ads get your brand in front of thousands of potential customers fast.
Local Businesses
We geo-target your ads to the exact areas you serve — your budget reaches people who can actually become customers.
Product & E-commerce Businesses
Catalogue ads, dynamic product ads, and retargeting turn browsers into buyers — at scale.
Service Businesses
If you offer a service and need a steady flow of enquiries, Meta lead generation campaigns deliver them directly to your inbox.
How much do Facebook Ads cost in Pakistan?
Facebook Ads cost PKR 5–25 per click in Pakistan. Management fee at Pixel Lattice is PKR 25,000/month. Minimum ad spend recommendation is PKR 30,000–50,000/month (paid to Meta). Total starting budget: PKR 55,000–75,000/month. Full Meta Ads cost guide →
Why are my Facebook Ads not generating leads in Pakistan?
Almost always the wrong campaign objective. Brand Awareness and Reach campaigns generate views — not leads. Switch to Lead Generation or Messages (for WhatsApp) and you'll see the difference immediately. Other culprits: no retargeting, no creative rotation, no Pixel installed.
Does Meta Ads work without a website?
Yes. Meta's native lead forms collect name, phone, and email without the person leaving Facebook or Instagram. WhatsApp click campaigns send enquiries directly to your phone. Both work well for Pakistani businesses without a website — though a landing page always improves conversion rates.
What is the average cost per lead from Instagram Ads in Pakistan?
Instagram lead costs in Pakistan: fashion PKR 150–400, food/restaurants PKR 100–300, beauty salons PKR 200–500, events PKR 400–900, real estate PKR 800–2,000, healthcare PKR 500–1,200. Costs drop as campaigns mature and creative is optimised.
How long before Meta Ads start generating leads?
First enquiries typically arrive within 7–14 days. Month 1 is the learning phase — real results, but not peak results. Month 2 and 3 deliver significantly better cost-per-lead as the algorithm accumulates data. More time and budget means compounding improvement, not just linear growth.
Get Started with Meta Ads

Ready to Get More Customers from Facebook & Instagram?

Book a free 30-minute call. We'll map out a strategy specifically for your business — no pressure, no pitch.

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Or see our other services: Google Ads · Web Development

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